PROJECT SCOPE

01 Logo

02 Branding

PROJECT DESCRIPTION

An exclusive “members only” indoor golf simulator, created to give a high-end experience.

LOGO APPROACH

A keyhole to showcase it’s exclusivity with a golf pin to ensure golf is first pictured when looking at the logo. Taking a first look at the logo, it invokes mystery inviting the viewer to learn more about the company.

COLOR THEORY

Gold – Representative of luxury and extravagance for the member only aspect of the logo.

Green – Representative for the sport of golf and to display a feeling of “optimism” and “fresh”.

APPLICATION THEORY