![GoldFoxStudios-TheClub-Logo-White](http://goldfoxstudios.ca/wp-content/uploads/2021/12/GoldFoxStudios-TheClub-Logo-White.png)
PROJECT SCOPE
01 Logo
02 Branding
PROJECT DESCRIPTION
An exclusive “members only” indoor golf simulator, created to give a high-end experience.
LOGO APPROACH
A keyhole to showcase it’s exclusivity with a golf pin to ensure golf is first pictured when looking at the logo. Taking a first look at the logo, it invokes mystery inviting the viewer to learn more about the company.
![GoldFoxStudios-TheClub-Logo](http://goldfoxstudios.ca/wp-content/uploads/2021/12/GoldFoxStudios-TheClub-Logo-600x156.png)
COLOR THEORY
Gold – Representative of luxury and extravagance for the member only aspect of the logo.
Green – Representative for the sport of golf and to display a feeling of “optimism” and “fresh”.
APPLICATION THEORY
![TheClub-GolfBall-Mockup2](http://goldfoxstudios.ca/wp-content/uploads/2021/12/TheClub-GolfBall-Mockup2-600x600.jpg)
![TheClub-GolfBall-Mockup1](http://goldfoxstudios.ca/wp-content/uploads/2021/12/TheClub-GolfBall-Mockup1-600x600.jpg)